It’s Time.
Let’s Get Your Cool Car Sold.
The SF Bay Area’s premier automotive photography & auction listing service.
200+ Vehicles Sold
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93% Sell Rate
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100% Hassle-Free
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Enthusiast-Owned & Operated
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200+ Vehicles Sold ▣ 93% Sell Rate ▣ 100% Hassle-Free ▣ Enthusiast-Owned & Operated ▣
How It Works
Submit Your Car
We’ll review your vehicle & provide an expected sale price range based on the current market.
Drop Off Your Car (optional)
We’ll handle photography, video, & the auction listing process.
Auction Goes Live
We answer buyer questions & in-person inspections.
Your Car Sells, You Get Paid
We take care of paperwork, payments, and shipping.
Services
Photography & Video - $600
Takes ≈ 2 hours. 120+ photos of exterior, interior, and undercarriage. 3 videos showing a cold start, walk-around, and driving.
There’s a fine line between glamor shots and presentations that inspire buyer confidence. We present the vehicle in a pleasing environment while enabling buyers to confidently assess condition & increase their bids.
Auction Listing Service - 6% Commission
Go from cleaning out the glovebox to getting paid in as little as 2 weeks. Simply drop off your car, we’ll do the rest.
Why Halogen?
Fast Turnaround
Auction submissions can take months - Our efficient workflow gets cars listed and sold in as little as 2 weeks.
Attention to Detail
One missed detail can derail an entire auction. We create honest presentations while ensuring nothing looks out of place.
We Get It
Selling a car can be a whirlwind of emotion. Our experience on every side of the transaction ensures a successful sale.
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Yes! We are a CA licensed retail dealer. (#60088)
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When you hire us to handle your auction, we take on the sale as if it were our own car.
We prepare the car for sale. Detailing, minor mechanical work, photos, videos, digitizing service records, etc.
We submit the car for auction and provide all required info.
We handle all communication with buyers & reply to questions and comments throughout the auction.
When the car sells, we handle paperwork, payment, and coordinate shipping or pick-up with the buyer.
Funds are wired to your account as soon as we receive payment from the buyer.
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6% of the total sale price. No payment is due until the vehicle sells.
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Absolutely. We work with the auction to establish a reserve price that works for you.
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In this unlikely scenario, the high bidder is given a second chance to make an offer. If a deal still cannot be reached, the car is returned to you. A $600 fee is charged for the photos and videos. No additional fees are due, and you can keep & use the photos in any future listings.
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If you book a photoshoot only, you’ll get ≈150 photos and 3 videos to satisfy the BaT or C&B checklist. Also includes 5-10 “glamor shots” to really show off the car.
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Dropoff is near Half Moon Bay, CA, 94038.
For Photoshoots, we can meet anywhere within 60 miles of 94038 at no extra cost. Beyond that, additional mileage fees may apply.
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Yes! To ensure availability, please contact us if you’d like a weekend appointment.
Car People Love Us
"Halogen provides exceptional photos and videos for all of the modern classic BMWs I have sold. Without a doubt, spending money on Dylan’s services has helped me achieve a higher price than I was l looking for."
Jordan Johal - 6x Repeat Client
After working with Dylan on multiple videos and shoots throughout the years, I've recognized the importance of presentation, and that cutting corners in this step can completely change the outcome of the final bid. I will continue to use Dylan as my sole media creator for any car that I plan on selling, and love the process of working with him from start to finish."
Julian Thompson - 3x Repeat Client
Get Started Today
We look forward to showing you the Power of Presentation.